BE SEEN Campaign


Submitted by: 

Bob Hall


Celgar’s effort to make challenging rural roadways more safe for pedestrians and drivers has received an enthusiastic response from the Castlegar community.

The local industry leader launched the BE SEEN campaign in October and Selkirk College was quick to jump on board with several other community groups and businesses. The campaign involves the distribution of 5000 reusable, high-visibility and reflective armbands that have been handed out to all Castlegar schools and are available throughout the community. “From multiple reports provided by our employees about them narrowly missing pedestrians or seeing them at the last minute, along with the pedestrian fatality that occurred in our community last year, this is a timely campaign,” says Mark Goebel, Celgar’s Health & Safety manager. “We want to do something about it rather than just talk about it.”

The Celgar team behind the campaign was on the Selkirk College Castlegar Campus during the last week of October where they provided more than 300 armbands to students and staff. Included on the team was administrative assistant Rose Leslie, a Selkirk College alumna who was instrumental in helping pull together the campaign.

“It’s fun to be on the opposite side,” says Leslie. “I remember being a student and seeing groups come here to do this kind of thing, never really realizing that would be me standing here.”

Selkirk College’s Health & Safety advisor Donna Drover agrees that the BE SEEN campaign is vital to ensuring students and staff are more aware of the dangers on roadways. The college joins the Castlegar Rotary Club, Sutco Transportation specialists, Mountain Transport Institute, the City of Castlegar, Chinook Scaffold Systems, the Castlegar News, EZ Rock, GOAT FM and Hall Printing as sponsors.

“Having the Celgar project team come to our campus to speak with students and staff about safety is important,” says Drover. “Raising awareness about being visible and staying alert when walking and riding bikes on our roads, especially during the fall and winter months when it gets dark earlier, is vital to ensuring the safety of our Selkirk College community.”

Find out more about the Celgar BE SEEN campaign at their Facebook page (Zellstoff Celgar LP).